ASCRS, the preeminent society for anterior segment surgeons, and its partner, ASOA, the most established society for ophthalmic practice managers and administrators, offer unique and expansive opportunities to reach ophthalmic surgeons and their staff. The following communication vehicles offer industry efficient and effective opportunities to reach these important stakeholders.
Contents: ASCRS.org | EyeWorld.org | EyeWorld Weekly | Direct advertising email blast | Digital Ad Retargeting | EyeWorld.org and EyeWorld Weekly specs | Contact
ASCRS.org
ASCRS.org pages available for advertising space:
- Tools
- Barrett Toric Calculator
- Barrett Rx Formula
- Toric Results Calculator
- IOL Calculation Formula Analyzer
- Post-Refractive IOL Calculator
- Barrett True K Toric Calculator
- Barrett True K Calculator
Banner size:
Leaderboard: 1456 x 180 leaderboard
File type: jpg, png, gif
Price:
100% share of voice: $3,500 per month (Includes banner placement on all the pages eligible for advertising)
Metrics:
- Average impressions/month: 72,921
- Average unique impressions/month: 26,451
- Click-through rate: = 0.53%
EyeWorld.org
Banner size:
Vertical skyscraper: 320 x 1200
Mobile interrupter: 640 x 100
File type: jpg, png, gif
Price:
- Top skyscraper + mobile interrupter: $2,500/month
- Bottom skyscraper: $1,500/month
Metrics:
U.S. and international
Leaderboard
- Average impressions/month: 40,000
- Average unique impressions/month: 25,000
- Click-through rate = 0.06%
Top skyscraper
- Average impressions/month: 35,112
- Average unique impressions/month: 20,363
- Click-through rate = 0.06%
Second skyscraper
- Average impressions/month: 22,000
- Average unique impressions/month: 10,500
- Click-through rate = 0.11%
EyeWorld Weekly
EyeWorld Weekly is a weekly summary of the top ophthalmic clinical, industry, and research news from around the globe. EyeWorld Weekly is emailed each Friday to more than 18,500 subscribers throughout the world. The e-newsletter is also posted on www.EyeWorld.org.
Each weekly deployment provides 1 leaderboard banner opportunity and 2 skyscrapers.
Specs
| Type of ad | Cost | Size |
|---|---|---|
| Vertical skyscraper | $1,250/week | 320 x 1200 |
| Horizontal leaderboard | $2,250/week | 1456 x 180 |
Art due:
Three business days before deployment to Cathy Stern, cathy@eyeworld.org; jpg, png, gif files accepted
Metrics:
U.S. only
- Average emails delivered: 8,900
- Average unique open rate: 25.21%
- Click-through rate: 4.91%
International only
- Average emails delivered: 11,248
- Average unique open rate: 23.96%
- Click-through rate: 4.95%
Direct advertising email blast
ASCRS offers promotional email blasts for purchase. These are meant to be promotional/commercial in nature and can be sent to the full member/non-member lists or to a targeted demographic of ASCRS membership.
Price:
$4,500
Artwork due: Three business days before deployment to Cathy Stern, cathy@eyeworld.org
Required items:
- Subject line
- Pre-header (optional)
- Email ready html file with links embedded (recommended width of 770 pixels)
Metrics:
U.S. only
- Average emails delivered: 7,852
- Average unique open rate: 25.02%
- Click-through rate: 2.85%
Digital Ad Retargeting
It’s our goal to bring value to our sponsors, and this targeted opportunity allows you to reach our online audience through digital ads and not rely on broad, generic targeting on common ad platforms. Our audience becomes your audience with retargeting. Get exclusive, direct access to ASCRS’ website visitors and retarget them with your company’s ads to showcase your brand, anywhere they visit online.
Ad retargeting uses Javascript code to identify visitors to ASCRS.org and reach them with ads wherever they go online. By showing relevant, targeted ads to ASCRS.org visitors, you increase brand awareness and drive online engagement with your ideal customer.
Cost: $5,000
Impressions: 100,000
Duration: 3 months
Sponsors will have a link and access to real-time, sharable reporting showing number of impressions, clicks, and geographic locations.
For availability, required ad sizes, and more information, contact Joe Dooley, joe@eyeworld.org.
Steps
EyeWorld.org and EyeWorld Weekly specs
| Type of ad | Size |
|---|---|
| Horizontal leaderboard | 1456 x 180 |
| Vertical skyscraper | 320 x 1200 |
| Mobile interrupter | 640 x 100 |
Ad file formats: jpg, png, gif, animated gif*
*Animated gifs: artwork file must be <1 MB, recommended frame rate is 10–12 fps
If the artwork file is more than 1 MB at the above pixel dimensions, reduce the dimensions by up to 50%. (For example: Horizontal leaderboard dimensions would become 728 x 90 pixels.)
EyeWorld.org files are due 10 business days before the first of the month that the banner will run.
EyeWorld Weekly files are due 3 days before the Friday the banner runs.
For additional information, please reach out to our sales team:
Director of Sales and Special Projects
Jessica Donohoe
jessica@eyeworld.org
703-975-7742
Sales Manager
Joe Dooley
joe@eyeworld.org
571-212-1925
Production Manager
Cathy Stern
cathy@eyeworld.org
703-383-5702