ASCRS, the premier society for anterior segment surgeons, and its partner, ASOA, the most established society for ophthalmic practice managers and administrators, offer unique and expansive opportunities to reach ophthalmic surgeons and their staff. The following communication vehicles offer industry efficient and effective opportunities to reach these important stakeholders.
Contents: ASCRS.org | EyeWorld.org | EyeWorld Weekly | Direct advertising email blast | Digital Ad Retargeting | EyeWorld.org and EyeWorld Weekly specs | Contact
ASCRS.org $3,500/month
Price Breakdown:
100% share of voice: $3,500 per month (Includes banner placement on all the pages eligible for advertising)
ASCRS.org pages available for advertising space:
- Tools
- Barrett Toric Calculator
- Barrett Rx Formula
- Toric Results Calculator
- IOL Calculation Formula Analyzer
- Post-Refractive IOL Calculator
- Barrett True K Toric Calculator
- Barrett True K Calculator
Metrics (U.S. and international):
Average impressions/month: 58,000
Average unique impressions/month: 20,000
Click-through rate = 0.21%
Banner Information:
Leaderboard size: 1456 x 180
File type: jpg, png, gif
EyeWorld.org $1,500–$2,500/month
Price Breakdown:
Top skyscraper + mobile interrupter: $2,500/month
Bottom skyscraper: $1,500/month
Metrics (U.S. and international):
Leaderboard
Average impressions/month: 44,000
Average unique impressions/month: 29,000
Click-through rate = 0.07%
Top skyscraper
Average impressions/month: 25,800
Average unique impressions/month: 14,400
Click-through rate = 0.07%
Second skyscraper
Average impressions/month: 15,000
Average unique impressions/month: 7,200
Click-through rate = 0.04%
Banner Information:
Vertical skyscraper size: 320 x 1200
Mobile interrupter size: 640 x 100
File type: jpg, png, gif
EyeWorld Weekly $1,250–$2,250/week
Price Breakdown:
Skyscraper: $1,250/week
Leaderboard: $2,250/week
(Each weekly deployment provides 1 leaderboard banner opportunity and 2 skyscrapers)
EyeWorld Weekly is a weekly summary of the top ophthalmic clinical and industry news and research highlights from around the globe. EyeWorld Weekly is emailed each Friday to more than 18,500 subscribers throughout the world. The e-newsletter is also posted on www.EyeWorld.org.
Metrics:
U.S. only
Average emails delivered: 8,800
Average unique open rate: 26.13%
Click-through rate: 4.42%
International only
Average emails delivered: 11,046
Average unique open rate: 22.88%
Click-through rate: 2.19%
Banner Information:
Vertical skyscraper size: 320 x 1200
Horizontal Leaderboard size: 1456×180
File type: jpg, png, gif
Art due: Three business days before deployment to Cathy Stern, cathy@eyeworld.org.
Direct advertising email blast $4,500
Price Breakdown:
Email Blast: $4,500
ASCRS offers promotional email blasts for purchase. These are meant to be promotional/commercial in nature and can be sent to the full member/non-member lists or to a targeted demographic of ASCRS membership.
Metrics:
U.S. only
Average emails delivered: 7,705
Average unique open rate: 25.30%
Click-through rate: 1.70%
Email Blast Information:
Required items:
- Subject line
- Pre-header (optional)
- Email ready html file with links embedded (recommended width of 770 pixels)
Art due: Three business days before deployment to Cathy Stern, cathy@eyeworld.org.
Digital Ad Retargeting $5,000
Digital ad Opportunity
It’s our goal to bring value to our sponsors, and this targeted opportunity allows you to reach our online audience through digital ads and not rely on broad, generic targeting on common ad platforms. Our audience becomes your audience with retargeting. Get exclusive, direct access to ASCRS’ website visitors and retarget them with your company’s ads to showcase your brand, anywhere they visit online.
Ad retargeting uses Javascript code to identify visitors to ASCRS.org and reach them with ads wherever they go online. By showing relevant, targeted ads to ASCRS.org visitors, you increase brand awareness and drive online engagement with your ideal customer.
Sponsors will have a link and access to real-time, sharable reporting showing number of impressions, clicks, and geographic locations.
Metrics:
Impressions: 100,000
Duration: 3 months
For availability, required ad sizes, and more information, contact Joe Dooley (joe@eyeworld.org).
EyeWorld.org and EyeWorld Weekly specs
| Type of ad | Size |
|---|---|
| Horizontal leaderboard | 1456 x 180 |
| Vertical skyscraper | 320 x 1200 |
| Mobile interrupter | 640 x 100 |
Ad file formats: jpg, png, gif, animated gif*
*Animated gifs: artwork file must be <1 MB, recommended frame rate is 10–12 fps
If the artwork file is more than 1 MB at the above pixel dimensions, reduce the dimensions by up to 50%. (For example: Horizontal leaderboard dimensions would become 728 x 90 pixels.)
www.EyeWorld.org files are due 10 business days before the first of the month that the banner will run.
EyeWorld Weekly files are due 3 days before the Friday the banner runs.
For additional information, please reach out to our sales team:
Director of Sales and Special Projects
Jessica Donohoe
jessica@eyeworld.org
703-975-7742
Sales Manager
Joe Dooley
joe@eyeworld.org
571-212-1925
Production Manager
Cathy Stern
cathy@eyeworld.org
703-383-5702