The American Society of Ophthalmic Administrators (ASOA), a strategic partner of the American Society of Cataract and Refractive Surgery (ASCRS) requests your consideration of the sponsorship of the online education program LEAD Certificate Program. Learn. Engage. Advance. Develop.
Developed in partnership with VMG Health, an internationally recognized health care consulting firm specializing in ophthalmic practice management, this educational curriculum has been designed to focus on the professional development of mid-level managers and the role they play in the success of the practice, the management team, and the patient experience.
Contents: Program Modules | Sponsor Benefits
Program Modules
Program Introduction
This orientation is designed to help attendees prepare for their leadership journey, identify individual goals, and program expectations, and initiate an action plan that carries through the entire series.
Module 1
Organizational Purpose
This component will emphasize how to use mission, vision, core values, and goals of the organization to align team engagement and productivity.
Module 2
Decision Making and Critical Thinking Skills
This will teach how to conduct a personal SWOT analysis to promote engagement and motivation and identify strengths and opportunities. Explore situational leadership principles and strategies and how to integrate to promote outcomes.
Module 3
Building Your Team
Learn how to attract and retain talent with an emphasis on onboarding and training that promotes success.
Module 4
Human Resources
A module focused on employee management, including navigating challenging issues, performance management, and understanding HR risk/legal considerations.
Module 5
Flow and Efficiency
Learn how every team member plays a role in flow and efficiency, how to continually evaluate and adapt, while leveraging available technology and keeping the patient experience at the forefront.
Module 6
Department Planning and Development
This component will focus on how to develop KPIs and use them to manage and educate staff on their importance. Strategies for developing an action plan, executing against it, and following up will also be addressed.
| Sponsor Benefit | $5,000 | $10,000 | $20,000 | $30,000 |
|---|---|---|---|---|
| Logo, link, and company description on sponsor webpage | ✔ | ✔ | ✔ | ✔ |
| Recognition in Administrative Eyecare Thank You ad (6x/year) | ✔ | ✔ | ✔ | ✔ |
| Banner on LEAD homepage | 1 Module | 4 Module | 6 Module | |
| Sponsor of module speaker | 1 Module | 4 Module | 6 Module | |
| Recognition in required pre-course video/webinar | ✔ | ✔ | ✔ | ✔ |
| Messaging in required pre-course video/webinar | ✔ | ✔ | ||
| Pre-recorded “Welcome to the Program” video for program introduction | ✔ | ✔ | ||
| Branded slides within session content | 4 Modules | 6 Modules | ||
| Messaging in attendee pre-session assignments or session reminders | ✔ | ✔ | ||
| Survey questions in attendee pre-work | ✔ | |||
| New product/training videos/webinars included in LEAD Media Library | ✔ | ✔ | ||
| Signage and recognition at 2026 ASOA Annual Meeting | ✔ | ✔ | ✔ | ✔ |
| Recognition at ASOA Opening General Session and in the ASOA Networking Lounge at 2026 ASOA Annual Meeting | ✔ | ✔ | ✔ | ✔ |
| Sponsor of celebratory gathering of program graduates at the 2026 ASOA Annual Meeting | ✔ | ✔ | ✔ | ✔ |
Programs such as this rely on financial support from our industry partners to succeed. For more information, please contact jgallihugh@asoa.org.