Administrative Eyecare (AE), a publication of the American Society of Ophthalmic Administrators (ASOA), is distributed to 1,700+ ASOA members, including (among others) CEOs/CFOs, administrators, managers, and clinical directors. ASOA is the premier organization dedicated to the profession of managing the business of ophthalmology.
For more membership data and information on reaching this audience, contact Joe Dooley (joe@eyeworld.org) or Jessica Donohoe (jessica@eyeworld.org).
A recent ASOA member survey showed 66% consider their practices to be early adopters of technology or treatments, 77% view industry representatives as partners to the success of their practices, and 95% of ASOA members stated ASOA is a trusted source for news and information about ophthalmic practices.
Contents: Specs | Pricing | Calendar
Specs
| Type of ad | Trim size | Live area | Bleed |
|---|---|---|---|
| Full page | 8.125” x 10.875” | 7.125” x 9.875” | 8.375” x 11.125” |
| Spread* | 16.25” x 10.875” (full spread) | 6.875” x 9.875” (per page) | 16.5” x 11.125” (full spread) |
| 1/2 page horizontal | 8.125” x 4.75” | 7.125” x 3.75” | 8.375” x 5” |
| 1/2 page vertical | 3.75” x 10.875” | 2.875” x 9.875” | 4” x 11.125” |
| 1/3 page vertical | 2.75” x 10.875” | 1.875” x 9.875” | 3” x 11.125” |
Page margins all around: 0.5”
(*Spread ads ONLY: Inside/gutter margins are 0.75” per page, for the safety of the live content. Outside, top, and bottom margins are 0.5”.)
Bleed all around: 0.125”
Pricing
| Type of ad | 1x | 3x | 6x |
|---|---|---|---|
| Full page | $5,000 | $3,750 | $2,500 |
| Cover 2 | $6,250 | $4,690 | $3,125 |
| Cover 4 | $6,250 | $4,690 | $3,125 |
| TOC | $5,500 | $4,125 | $2,750 |
| Spread | $8,000 | $6,000 | $4,000 |
| Cover tip | $11,500 | $9,775 | $9,200 |
Corporate profile (2 pages) $9,500 (AE develops content), $7,500 (content provide to AE)
Other options: Polybag company literature, inserts, supplements
Calendar
January/February
Cover story: Can Physician Extenders Increase Your Profitability?
Space closing: October 1, 2025
Materials due: October 31, 2025
Mail date: January 15
March/April
ASCRS/ASOA Annual Meeting issue
Cover story: The ASOA 40th Anniversary Issue
Space closing: January 2
Materials due: January 30
Mail date: March 13
May/June
Cover story: Planting Seeds: Being Proactive About Leadership and Data Analytics
Space closing: March 27
Materials due: April 17
Mail date: June 1
July/August
Cover story: Your AI Systems: Security and Guidance
Space closing: May 22
Materials due: June 12
Mail date: July 29
September/October
Cover story: Achieving Best Outcomes for Patients
Space closing: July 24
Materials due: August 14
Mail date: October 1
November/December
Cover story: What We’re Thankful For
Space closing: September 25
Materials due: October 16
Mail date: December 1