Administrative Eyecare, a publication of the American Society of Ophthalmic Administrators (ASOA), is distributed to 1,700+ ASOA members, comprised of CEOs/CFOs, administrators, managers, clinical directors, and more. ASOA is the premier organization dedicated to the profession of managing the business of ophthalmology.
For more membership data and information on reaching this audience, contact Joe Dooley (joe@eyeworld.org) or Jessica Donohoe (jessica@eyeworld.org).
A recent ASOA member survey showed:
- 66% consider their practices to be early adopters of technology or treatments
- 77% view industry representatives as partners to the success of their practices
- 95% of ASOA members stated ASOA is a trusted source for news and information about ophthalmic practices
Contents: Editorial Calendar | Pricing | Magazine Specs | Contact
Editorial Calendar
January/February 2024
Cover story: The art of negotiation
- Advanced administration: How leaders develop culture, and how culture develops leaders
- Advice for new administrators: Taking poison, expecting the other person to die
- Business operations: Navigating mergers
- Customer care: Work as theater—Looking beyond traditional customer service training
- Fast practice: Coaching your management team to excellence
- Human resources: Leveraging strategic development as a career growth tool
- InfoTech: Using remote/virtual staff: Benefits and practical considerations
- Marketing: Harnessing artificial intelligence and machine learning—Transforming ophthalmology businesses’ search and social media marketing
- Technicians: How I saved a practice tens of thousands of dollars—A case study
- Making the case: Embracing leadership when you’re not the boss
- Optical: Integrating clinical and optical department technology systems—Efficiency, staffing, and the patient experience
- Retina: New retina drugs—What to do, know, and ask, including a checklist for how to implement treatment therapies
- COE Corner: Journey to COE
- #RealPeopleDoingGood
Space closing: November 13, 2023
Materials due: November 28, 2023
Mail date: January 18
March/April 2024
ASCRS/ASOA Annual Meeting issue
Cover story: Burnout affects individuals and organizations, and both have a role to play in mitigating it.
- How bringing playfulness and childlike spirit into daily ophthalmic practice culture drives teamwork and morale.
- Key indicators for achieving and maintaining a high-performing business office and techniques for improving paid receipts.
- A simple matrix called Service Integrity Net allows you to operationalize the connection between culture, brand, and the many facets of your patients (and staff) experience.
- Instead of instilling “above and beyond” tactics, instill four basic customer service components—and teach them as basic training.
- How patient-centric practices can increase patient lifetime value in your practice.
- FDA Digital Health expert Ranya Habash, MD, sheds light on how extended reality can be a groundbreaking enhancement for surgical training, education, and digital visualization.
- Guidance on deciding if streaming is right for your marketing, whether that marketing involves selling or branding.
- Patient access programs benefit both your patients and your practice.
- Threatened with a technician walk-out, this administrator took action and, in this article, shares what she learned.
- Key understandings around fostering healthy conflict in the workplace for growth, innovation, and positive team dynamics.
- A guide to the various certifications available to ASC leaders, and the value of each.
- Create an environment that prioritizes the patient experience, enhances revenue, and maximizes the potential of optometrists and opticians working together seamlessly.
- After a history of obstacles impeding progress toward her dream of achieving COE certification, a journey of transforming a “to-do” into a “ta-da: Done!”
- Meet practice administrators who go beyond their job descriptions and their duties.
Space closing: January 19
Materials due: February 1
Mail date: March 14
May/June 2024
Cover story: When PE buys your practice: The good, the bad, and the ugly
Space closing: February 16
Materials due: February 29
Mail date: April 25
July/August 2024
Cover story: Marketing to an intergenerational patient base
Space closing: May 21
Materials due: June 4
Mail date: July 19
September/October 2024
Cover story: Is it time to revisit active shooter survival strategies?
Space closing: July 26
Materials due: August 8
Mail date: September 20
November/December 2024
Cover story: Ophthalmology trends 2024 and beyond
Space closing: September 23
Materials due: October 4
Mail date: November 15
Pricing
Type of ad | |
---|---|
Cover 2 | $4,530 |
Cover 3 | $4,280 |
Cover 4 | $4,870 |
TOC | $4,280 |
Full page | $2,030 |
3/4 page | $1,765 |
1/2 page (vertical or horizontal) | $1,855 |
1/3 page | $1,485 |
Magazine Specs
Type of ad | Trim size | Bleed |
---|---|---|
Full page | 8.125″ x 10.875″ | 8.375″ x 11.125″ |
Spread | 16.25″ x 10.875″ | 16.5″ x 11.125″ |
1/2 page horizontal | 8.125″ x 4.75″ | 8.375″ x 5″ |
3/4 page vertical | 4.625″ x 10.75″ | 4.875” x 11.125” |
1/2 page vertical | 3.75″ x 10.875″ | 4″ x 11.125″ |
1/3 page vertical | 3.75″ x 7.375″ | 4″ x 7.625″ |
For additional information, please reach out to our team:
Editor
Megan Odell
megan@asoa.org
Phone: 703-383-5716
Managing Editor
Charles Scogna
cscogna@ahint.org
Phone: 856-380-6905
Advertising Manager
Cathy Stern
cathy@eyeworld.org
Phone: 703-383-5702
Sales Manager
Joe Dooley
joe@eyeworld.org
Cell: 571-212-1925