Administrative Eyecare, a publication of the American Society of Ophthalmic Administrators (ASOA), is distributed to 1,700+ ASOA members, comprised of CEOs/CFOs, administrators, managers, clinical directors, and more. ASOA is the premier organization dedicated to the profession of managing the business of ophthalmology.

For more membership data and information on reaching this audience, contact Joe Dooley (joe@eyeworld.org) or Jessica Donohoe (jessica@eyeworld.org).

A recent ASOA member survey showed:

  • 66% consider their practices to be early adopters of technology or treatments
  • 77% view industry representatives as partners to the success of their practices
  • 95% of ASOA members stated ASOA is a trusted source for news and information about ophthalmic practices

Contents: Editorial Calendar | Pricing | Magazine Specs | Contact

Editorial Calendar

January/February 2024

Cover story: The art of negotiation

  • Advanced administration: How leaders develop culture, and how culture develops leaders
  • Advice for new administrators: Taking poison, expecting the other person to die
  • Business operations: Navigating mergers
  • Customer care: Work as theater—Looking beyond traditional customer service training
  • Fast practice: Coaching your management team to excellence
  • Human resources: Leveraging strategic development as a career growth tool
  • InfoTech: Using remote/virtual staff: Benefits and practical considerations
  • Marketing: Harnessing artificial intelligence and machine learning—Transforming ophthalmology businesses’ search and social media marketing
  • Technicians: How I saved a practice tens of thousands of dollars—A case study
  • Making the case: Embracing leadership when you’re not the boss
  • Optical: Integrating clinical and optical department technology systems—Efficiency, staffing, and the patient experience
  • Retina: New retina drugs—What to do, know, and ask, including a checklist for how to implement treatment therapies
  • COE Corner: Journey to COE
  • #RealPeopleDoingGood

Space closing: November 13, 2023
Materials due: November 28, 2023
Mail date: January 18

March/April 2024
ASCRS/ASOA Annual Meeting issue

Cover story: Burnout affects individuals and organizations, and both have a role to play in mitigating it.

  • How bringing playfulness and childlike spirit into daily ophthalmic practice culture drives teamwork and morale.
  • Key indicators for achieving and maintaining a high-performing business office and techniques for improving paid receipts. 
  • A simple matrix called Service Integrity Net allows you to operationalize the connection between culture, brand, and the many facets of your patients (and staff) experience.
  • Instead of instilling “above and beyond” tactics, instill four basic customer service components—and teach them as basic training. 
  • How patient-centric practices can increase patient lifetime value in your practice. 
  • FDA Digital Health expert Ranya Habash, MD, sheds light on how extended reality can be a groundbreaking enhancement for surgical training, education, and digital visualization. 
  • Guidance on deciding if streaming is right for your marketing, whether that marketing involves selling or branding.
  • Patient access programs benefit both your patients and your practice.
  • Threatened with a technician walk-out, this administrator took action and, in this article, shares what she learned.
  • Key understandings around fostering healthy conflict in the workplace for growth, innovation, and positive team dynamics.
  • A guide to the various certifications available to ASC leaders, and the value of each. 
  • Create an environment that prioritizes the patient experience, enhances revenue, and maximizes the potential of optometrists and opticians working together seamlessly.
  • After a history of obstacles impeding progress toward her dream of achieving COE certification, a journey of transforming a “to-do” into a “ta-da: Done!” 
  • Meet practice administrators who go beyond their job descriptions and their duties.

Space closing: January 19
Materials due: February 1
Mail date: March 14

May/June 2024

Cover story: When PE buys your practice: The good, the bad, and the ugly

Space closing: February 16
Materials due: February 29
Mail date: April 25

July/August 2024

Cover story: Marketing to an intergenerational patient base

Space closing: May 21
Materials due: June 4
Mail date: July 19

September/October 2024

Cover story: Is it time to revisit active shooter survival strategies?

Space closing: July 26
Materials due: August 8
Mail date: September 20

November/December 2024

Cover story: Ophthalmology trends 2024 and beyond

Space closing: September 23
Materials due: October 4
Mail date: November 15

Back to top

Pricing

Type of ad
Cover 2$4,530
Cover 3$4,280
Cover 4$4,870
TOC$4,280
Full page$2,030
3/4 page$1,765
1/2 page (vertical or horizontal)$1,855
1/3 page$1,485

Back to top

Magazine Specs

Type of adTrim sizeBleed
Full page8.125″ x 10.875″ 8.375″ x 11.125″
Spread16.25″ x 10.875″ 16.5″ x 11.125″
1/2 page horizontal8.125″ x 4.75″8.375″ x 5″
3/4 page vertical4.625″ x 10.75″4.875” x 11.125”
1/2 page vertical3.75″ x 10.875″4″ x 11.125″
1/3 page vertical3.75″ x 7.375″ 4″ x 7.625″

Back to top

For additional information, please reach out to our team:

Editor
Megan Odell
megan@asoa.org
Phone: 703-383-5716

Managing Editor
Charles Scogna
cscogna@ahint.org
Phone: 856-380-6905 

Advertising Manager
Cathy Stern
cathy@eyeworld.org
Phone: 703-383-5702

Sales Manager
Joe Dooley
joe@eyeworld.org
Cell: 571-212-1925

Back to top